Step 1
Marketing Team
Creates and manages campaigns.
CRMFeature
Plan, Manage & Track Every School Admission Campaign
Connect campaigns across Google Ads, Meta Ads, website forms, WhatsApp, events, referrals, email and offline channels with the enquiries and admissions that follow.
Campaign workspace
Manage Your Campaigns From One Place
Organize the campaigns your school runs throughout the academic year. Keep campaign information structured so it stays connected to the leads it generates.
New Admission Campaign
Academic Year Campaign
Campus Visit Campaign
Open House Campaign
Scholarship Campaign
Boarding Admission Campaign
Grade-Specific Campaign
Summer Program Campaign
Event Campaign
Remarketing Campaign
Keep Campaign Information Structured
- Campaign name
- Campaign type
- Campaign source
- Target audience
- Academic year
- Campus
- Grade
- Campaign dates
- Lead source
- Assigned team
- Campaign leads
- Campaign status
Campaign-to-admission
Connect Campaigns With Your Admission Funnel
Don't stop measuring at lead generation. Follow the journey from a marketing campaign through to an admission outcome.
01Campaign
02Lead Generated
03Lead Captured
04Counselor Follow-Up
05Parent Engagement
06Campus Visit
07Application
08Admission
Lead attribution
Track Leads Generated by Every Campaign
When multiple campaigns run at once, understand which campaign generated each opportunity and what happened after it entered your CRM. The numbers illustrate why lead volume alone isn't the full picture.
| Campaign | Leads | Visits | Applications | Admissions |
|---|---|---|---|---|
| Campaign A | 1,000 | 100 | 60 | 30 |
| Campaign B | 500 | 150 | 90 | 45 |
Campaign A generated more leads, while Campaign B saw more visits, applications and admissions. Connecting campaign activity with downstream admission stages gives your team a stronger basis for understanding outcomes than cost per lead alone.
Shared context
Connect Marketing With Your Admission Team
When marketing and admissions work in separate systems, it can be difficult to understand campaign performance. Skolzo brings both teams into a connected workflow.
Step 2
Skolzo CRM
Captures and organizes campaign leads.
Step 3
Admission Team
Contacts and nurtures leads.
Step 4
Admission Funnel
Tracks visits, applications and admissions.
Step 5
Management
Reviews campaign and admission performance.
Channel organization
Organize Campaigns by Source
Bring the marketing channels your school uses into the broader CRM workflow. Channel connections and tracking depend on your integrations and configuration.
Google Ads
Organize leads generated from search and other Google advertising through configured integrations.
Meta Ads
Connect Facebook and Instagram campaign enquiries with your CRM workflow.
Website
Track enquiries submitted through school websites and landing pages.
Organize enquiries generated through WhatsApp campaigns and communication workflows.
Manage campaign-driven enquiries generated through email communication.
Events
Track leads from open houses, exhibitions, campus events and other activities.
Referrals
Organize enquiries generated through existing parents, partners and other referral sources.
Admission goals
Create Campaigns Around Specific Admission Goals
Not every campaign has the same objective. Structure campaigns around the actual needs of your admission cycle.
New Admission Campaign
Generate awareness and enquiries for the upcoming academic year.
Campus Visit Campaign
Encourage prospective parents to schedule a campus visit.
Open House Campaign
Generate registrations and follow-up opportunities for an open house.
Grade-Specific Campaign
Promote admissions for specific grades or classes.
Boarding Campaign
Reach families interested in residential or boarding education.
Re-Engagement Campaign
Reconnect with relevant previous or inactive leads.
Lead workflow
Manage Campaign Leads
A campaign lead should not remain isolated after an enquiry. A connected CRM workflow can help bring the lead into the appropriate admission process.
- 01Campaign lead generated
- 02Lead captured
- 03Lead source recorded
- 04Counselor assigned
- 05Follow-up created
- 06Lead nurturing begins
- 07Admission funnel updated
Lead ownership
Assign Campaign Leads to Your Admission Team
Clear ownership helps reduce delayed follow-ups and duplicate communication. Teams can structure assignment around configured criteria.
- Campaign
- Campus
- Grade
- Location
- Lead source
- Admission team
- Counselor
- Other configured criteria
Lead nurturing
Connect Campaign Management With Lead Nurturing
A campaign doesn't end when a parent submits an enquiry. That's when the admission journey begins.
Step 1
Campaign
Generate interest
Step 2
Lead Management
Capture the enquiry
Step 3
Lead Nurturing
Maintain engagement
Step 4
Admission Funnel
Track progress
Step 5
Admission
Measure outcome
Relevant communication
Follow Up With Campaign-Specific Communication
Different campaigns can need different messages. Keep communication relevant to the parent's original intent.
Open House Campaign
- Registration confirmation
- Event details
- Reminder
- Campus directions
- Post-event follow-up
Campus Visit Campaign
- Visit confirmation
- Timing details
- Reminder
- Directions
- Post-visit follow-up
Admission Campaign
- Admission information
- Application details
- Important dates
- Follow-up communication
Campaign performance
Move Beyond Cost Per Lead
Connect campaign-related information with admission outcomes to understand what happened after a lead was generated.
- Campaign leads
- Lead sources
- Lead stages
- Counselor activity
- Follow-ups
- Campus visits
- Applications
- Admissions
This gives management more context than a simple campaign report showing impressions, clicks or leads.
Academic year
Track Campaigns Across the Academic Year
Campaigns may run throughout the admission cycle. Maintain campaign information across different periods and initiatives.
- April–JuneEarly Admission Campaign
- July–SeptemberCampus Visit Campaign
- October–DecemberOpen House Campaign
- January–MarchFinal Admission & Re-Engagement Campaign
Management visibility
Create Better Visibility for Management
Connect campaign and CRM data to help decision-makers understand activity across the admission process.
Which campaigns generated enquiries?
Which campaigns generated visits?
Which campaigns generated applications?
Which campaigns generated admissions?
Which campaigns are still active?
Which campaigns need follow-up?
Which lead sources are producing opportunities?
Capabilities
Campaign Management Features in Skolzo CRM
| Capability | What It Helps You Manage |
|---|---|
| Campaign Creation | Organize individual marketing campaigns. |
| Campaign Details | Maintain campaign information in one place. |
| Lead Attribution | Connect leads with campaigns and sources. |
| Lead Tracking | Monitor campaign-generated opportunities. |
| Campaign Segmentation | Organize campaigns by relevant criteria. |
| Counselor Assignment | Route campaign leads to the appropriate team. |
| Follow-Up Management | Track post-campaign lead activities. |
| Lead Nurturing | Continue engaging campaign-generated leads. |
| Admission Funnel | Track leads beyond the initial enquiry. |
| Campaign Analytics | Review campaign-related performance. |
| Re-Engagement | Reconnect with suitable previous leads. |
| CRM Integrations | Connect relevant marketing channels and systems. |
For your team
Campaign Management for Different Teams
Marketing Teams
Create structured campaigns and understand what happens to the leads generated from them.
Admission Managers
Monitor campaign-generated leads, assignments, follow-ups and progression.
Counselors
Work with campaign leads while retaining information about their source and context.
School Management
Get a broader view of marketing activity and its relationship with admissions.
Connected CRM
Connect Campaign Management With Skolzo CRM
Campaign Management works together with the other Skolzo CRM features.
Lead Management
Capture and organize campaign-generated enquiries.
Explore Lead ManagementLead Nurturing
Keep campaign-generated leads engaged.
Explore Lead NurturingAdmission Funnel
Track campaign leads from enquiry to admission.
Explore Admission FunnelMarketing Automation
Automate relevant campaign and nurturing workflows.
Explore Marketing AutomationMessaging Automation
Connect WhatsApp, SMS and email communication.
Explore Messaging AutomationCounselor Management
Assign and manage campaign-generated leads.
Explore Counselor ManagementRemarketing & Retargeting
Reconnect with relevant audiences who have interacted with your school.
Explore Remarketing & RetargetingAdmission Analytics
Analyze campaign-related movement through the admission pipeline.
Explore Admission AnalyticsWhy Skolzo
Why Use Skolzo Campaign Management?
Centralized Campaign Information
Keep campaign-related information organized within your CRM environment.
Better Lead Attribution
Understand which campaign generated an admission opportunity.
Connected Marketing & Admissions
Bring campaign activity closer to the admission workflow.
Better Lead Follow-Up
Ensure campaign-generated leads enter the appropriate CRM process.
Campaign-to-Admission Visibility
Track what happens after a campaign generates an enquiry.
Structured Campaign Management
Organize campaigns across academic years, campuses and admission objectives.
Frequently asked questions
Campaign Management with Skolzo CRM
Connect Every Campaign to the Admission Journey
Your marketing campaign shouldn't end when a parent submits a form. That's where the real admission journey begins.
CampaignLeadCounselorNurturingFollow-UpVisitApplicationAdmission
Plan Better. Manage Smarter. Track the Journey.
